Adhere User Profiles Server is a generic service which can be used in many application contexts not just mobile advertising. It is a subscriber data management tool that provides an intelligent solution for managing and organizing user data and making them available for use by other services and applications via a standard data interchange format. Each user profile record includes a mandatory mobile number and few other optional parameters: date of birth, purchasing power, keywords (that describe the user's interest), location, and device type (that identifies the user's mobile handset).
Take Control of your User Data
Search, list and edit user profiles. You can locate any specific user profile you are looking for. Not only can you search for a specific user profile by specific mobile number, but also Profile Search gives you an ability to search for a group of user profiles by entering their mobile number prefix. A user profile can be modified or deleted easily.
Manage profile attributes. The keywords, location, and device type attributes are organized hierarchically in tree formats and can be edited by the administrators as needed. For example, when a new mobile device is launched into the market, the administrator can add this new device to the device types tree.
Import/Export from/to CSV files. By using the Profile Import/Export feature, administrators can import entries from external CSV files into the database and export the user profiles from the database to external CSV files.
Integrate with Other Applications and Services. The application has a web service that can be called from other web applications and web services to query for a user profile using a mobile number. The application returns the user profile associated with that mobile number in a standard JSON format.
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